2021 GTP - Global Go-to-Market Marketing Specialist (PC)
1. Develop, manage and execute the GTM launch plan for new products, to ensure internal alignment and readiness.
2. Actively co-work with the Territory Marketing Manager (TMM) and support regional strategy and plans to achieve regional sales and marketing goals.
3. Establish relationships with and coordinate with strategic vendors/partners.
4. Manage & assist GMs / TMMs for WW PC marketing planning, execution, budget management and review ROI
5. Constantly consolidate & deliver through important guidelines / information to GMs / TMMs & countries
6. Provide effective / efficient support to GMs / TMMs on daily operational basis
7. Work with HQ Product Marketing teams to establish creative asset delivery schedules that support the master launch schedule
8. Initiate global/regional integrated marketing campaigns with the intent of demand generation.
9. Manage and support key campaigns roll out in the designate regional market.
1. An understanding of PC products or consumer electronics is preferred.
2. Local marketing or regional marketing related working experience is preferred
3. Good communication skill in both Chinese & English is a must.
4. International/ cross-countries communication experience is a plus.
5. Team player and also be able to drive/coordinate projects.
6. Requires ability to handle multiple tasks at the same time.
7. Capable to work with International partners and branch office directly.
8. Good understanding of Etailer/ Eshop platform is a plus.
9. Capable to use photoshop or illustrator is a plus.